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Custom Audiences

Create audiences based upon your specific goals. Explore your audience and activate via the channel of your choice.

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Cross Device

Cross Device segments launch at no additional cost and can be delivered to all PushSpring destination partners in any available targeting format.

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Syndicated Data

Use PushSpring Personas, App Genres, and Fraud-Free Targeting™ data, available via the distribution partner of your choice, to reach highly curated audiences.

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Create Custom Segments Expand with Lookalikes Export Audiences For Activation

Create Custom Segments

Choose the attributes, personas, and apps you'd like to make up your audience.


Cross Device Segments are for use across mobile in-app, mobile web, display, and video inventory. Cross Device segments launch at no additional cost and can run across PushSpring preferred partners, including The Trade Desk, TubeMogul, MediaMath, DBM, and YouTube. 

Fraud Free Valid Devices Real Traffic

Syndicated Data

PushSpring Personas
App Genre Segments
Fraud-Free Targeting™

With input from marketers, we designed our Personas to address targeted marketing needs across three main consumer dimensions: Life Stage, Interest & Activity, and Intent. Using PushSpring, marketers can target Personas across these key dimensions and create custom segments to power customer acquisition, engagement, and monetization.

PushSpring Life Stage Personas are designed to capture characteristics, behaviors, and patterns that define key life events and situations for consumers. Marketers can leverage this data to tailor their products and services appropriately to their customer base and to more effectively target advertising that is relevant to their needs and current life stage.

PushSpring Personas

PushSpring Interest & Activity Personas provide marketers the most complete view of mobile consumer interests ever assembled. Sourced from apps and device signals and refined as those signals evolve, these Personas help marketers identify audience interest trends before they go mainstream.

Targetable Personas

PushSpring Intent Personas are derived from observed mobile user behavior patterns across a variety of app and device signals that indicate definitive consumer intent for a product or service category. Because recency of intent-driving activity is a key indicator in our algorithms, Marketers can ensure they are messaging to users with current and pending needs for their products and services.

Intent Personas