Adelphic & PushSpring Launch 'Mobile to Mobile' Partnership, Offering Access To App Data
This piece originally ran in MediaPost, by Tobi Elkin, @tobielkin, September 12, 2016.
Adelphic, a mobile and cross-channel demand side platform (DSP), on Monday announced a partnership with PushSpring, an app-based mobile audience platform, to offer ad buyers the ability to target audience segments with attributes including app ownership, personas, and demographic targets, The partnership will use PushSpring’s proprietary mobile mobile app audience data to implement targeted mobile and cross-channel ad campaigns at scale using the Adelphic platform.
Through The PushSpring Audience Console marketers and agencies the ability to create custom segments or access pre-built segments, export audiences for activation, and upload them for analysis, expanding the scope of Adelphic’s data offering to cover both mobile Web and in-app insights. The deterministically sourced and verified device-level data contains more than 180 million unique device IDs which can be used in conjunction with Adelphic’s recently-launched Behavior Graphto deliver targeted ads across mobile and desktop.
“Extending PushSpring’s mobile app data cross-channel, as ad buying moves from a screen-specific to a more audience-based approach, ensures that our clients have the data they need to achieve their advertising goals,” stated Gina Kim, head of partnerships for Adelphic.