Eliminating Fraud From Mobile App Advertising
With mobile apps becoming an increasingly important part of the consumer mobile experience, advertisers are looking for innovative ways to reach audiences on these apps. In an earlier post, we highlighted why reaching consumers on mobile apps is the right move for advertisers (see Five reasons to reach consumers on mobile apps).
With increasing traffic and inventory though, there is unfortunately, increasing incidence of advertising fraud. This latest white paper from PushSpring - 'Eliminating fraud from mobile apps' outlines the kinds of fraud activity that are prevalent within mobile app advertising and the measures that we have undertaken at PushSpring to identify fraud and eliminate it from the ecosystem. Download the free white paper to see how you can benefit from PushSpring Fraud-Free TargetingTM.Eliminating Ad Fraud in Mobile Apps