Introducing PushSpring Optimized Demographic Data
PushSpring is pleased to announce the release of Optimized Demographic Data available for audience creation and activation on demo targeted campaigns. The offering provides a solution for meeting and exceeding demographic targeting benchmarks across both programmatic and social campaigns. The PushSpring Audience Marketplace has the only demo data you’ll need, and we’ve optimized it to perform against top tier measurement standards. You can now add age and gender segments to your existing targeting lines with supreme confidence.
The PushSpring data science team created highly predictive demographic models, and tuned these against stringent measurement feedback to create accurate, optimized mobile demographic audiences for age and gender targeting. Now PushSpring customers can create, verify and optimize mobile demographic segments for performance against these benchmarks. You can access these optimized audiences directly in the PushSpring Audience Console, or through any DSP platform where PushSpring data is available.
In addition to mobile, PushSpring also enables display and social activation through deterministic ID mapping. This means that the optimized demographics can deterministically extend to your other digital media channels, with confidence.
Want to learn more about our methodology? Contact the team for more details.