Let the Countdown to 2017 Begin!
As 2016 comes to an end, we’re proud to reflect upon a successful year at PushSpring. We’ve seen our Audience Console take off, and our mobile-originated cross-device capable data has been used to inform countless campaigns. The most exciting themes of 2016 have included user adoption and growth, deeper integrations with strategic partners, internationalization, and team PushSpring growth. Come along with us as we reflect upon 2016!
User Adoption and Growth
With a late 2015 beta launch, 2016 started with 20 organizations. This year we’ve grown to over 300 organizations using the PushSpring Audience Console, across some of the most well-respected agencies, brands, and publishers in the industry. Net revenue jumped 260% in 2016 over 2015, and it is with great excitement that we look to 2017.
Deeper Integrations with Strategic Partners
2016 saw our big partnership with comScore, the undisputed leader in digital audience measurement. Through this partnership, comScore demographic data is now available directly within the PushSpring Audience Console, and users have the option to layer this data onto custom segments. The combination of PushSpring and comScore data provides incredibly accurate demographic data for mobile and cross-device targeting, at scale. Get more details on the partnership here.
Cuebiq location data has also been released in the Audience Console. This marks the first time location and app graph data can be easily accessed, at scale, to create the most relevant custom audiences for marketers. Read the full release here.
PushSpring and LiveRamp kicked off an early 2016 partnership, and we’ve seen this relationship grow to offer our customers relevant and effective solutions, including cookie conversion. This offering is available at no additional cost to our customers, enabling mobile-originated cross device targeting, using PushSpring’s unique mobile-originated data on desktop campaigns.
Internationalization Has Begun
PushSpring has expanded our data set, offering Canada and Australia-market data within the Console, and available through our syndication partners. This offering marks the beginning of our internationalization efforts and we are excited to continue these efforts in 2017.
Team PushSpring Changes
As a team, we’ve expanded from 15 employees just 12 months ago, to 23 employees today. We’ve accomplished so much with a small and aggressive team of determined game changers.
To accommodate the growing team PushSpring HQ was moved, and we plan to enjoy the heart of Fremont as we continue to add members to the team. We even added a shuffleboard table in the new HQ office. Not only has our Seattle team grown, but we’ve also opened an office in New York City to meet client demand, and we’ll continue to add team members to that location in 2017. Looking to join a team on the cutting edge of digital marketing? Send along a note to jobs@Pushspring.com… who knows what 2017 may hold!
Cheers to continued growth, deeper partnerships, and innovation for us all in 2017!