The Big Game is over, and before you know it the excitement of March Madness will begin. Start building campaigns, informed by mobile-originated data, in time to reach basketball fanatics. Begin with "Basketball Fans" and "College Basketball Fans" Personas, and build custom audiences to align with your campaign goals. Check out just a few of the insights the PushSpring Audience Console has to offer, below, and log in to start building custom segments today.

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