It's that time of year again, we've updated all of our Personas to better fit your targeting needs.

Along with a Persona refresh, we are happy to announce an exclusive partnership with comScore. This partnership provides you with access to nearly 20 new segments, based on comScore's leading research and PushSpring's mobile-originated data.

New Personas in this release include:

  • Shopping
  • Arts & Entertainment
    • Concertgoers
    • Music Discovery Enthusiasts
    • Music Sharers
    • Music Streamers
    • Photo Editors
    • Photo Printing Enthusiasts
    • Photo Sharers
    • Photographers
  • Mobile Wallet Users
  • Avid Surfers
  • On-Demand Economy
    • On-Demand Economy Participants
    • On-Demand Food Delivery
    • On-Demand Learning
    • On-Demand Lodging
    • On-Demand Parking
    • On-Demand Shopping
    • On-Demand Transportation
  • Political Views - Democrat
  • Political Views - Republican
  • Sports Fans
    • Australian Football Fans
    • Cricket Fans
    • Rugby Fans
    • Soccer Fans
    • Tennis Fans
    • UFC Fans
  • As you might know, PushSpring now offers over 250 pre-built targetable segments. Check out theĀ full list here and reach out for details on creating custom segments for all of your targeting goals.