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PushSpring Awarded Patent for Creation of Marketing Personas Based on Mobile App Ownership and Usage

Patent Validates Company as Category Creator and Owner of the Intellectual Property Defining App Ownership Audience Creation without the use of Personally Identifiable Information (PII) PushSpring owns the fundamental method for creating mar...

The Q1 Audience Report is Here

In this edition of The Audience Report we explore how data buyers are getting creative with custom audience creation. We also dive deep into the top audiences of Q1 2019 - Auto Shoppers, Parents, and Tax Service Shoppers. Explore how buyers are op...

The Ad Buyer’s Wish List For Snapchat’s TBD Audience Network

by Allison Schiff // Monday, April 15th, 2019 Snap teased an audience extension product called Snapchat Audience Network in early April, but the offering is still being baked and the beta likely won’t open until some point this summer. So, adv...

The Clean Well-Lit Place For Data

PushSpring Changes the Game for Data Buyers AND Sellers Seattle (April 4, 2019) The PushSpring Audience Marketplace, since its launch in Summer of 2018, has quickly become one of the most trusted audience creation platforms in the programmatic in...

PushSpring Audience Marketplace Data for Telco

We recently published a Case Study outlining the success our Telco client had marketing to Casual Gamers. The client was excited about the results our Marketplace data helped them attain, sharing "Quality data shines. We see that partners like Pus...

Introducing PushSpring DAR Optimized Demographic Data

PushSpring is pleased to announce the release of DAR optimized demographic data. The offering provides a solution for achieving demographic targeting benchmarks across both programmatic and social campaigns. The PushSpring Audience Marketplace ha...

PushSpring Audience Marketplace 2018 EOY Audience Report

PushSpring Personas are a great place to start building your audiences, but why stop there? PushSpring now offers an entire Marketplace of data sets to optimize your audience targeting and optimization efforts. Explore how we optimized our top 201...

Data Buyers Rejoice: PushSpring Expands Audience Marketplace With 20 New Data Providers

Seattle (November 28, 2018) PushSpring, the fastest growing data buying platform, announced that 20 data providers have joined PushSpring’s Audience Marketplace, providing a seamless audience creation and activation experience for data buyers. Pu...

PushSpring Audience Marketplace for Holiday 2018

This holiday season the PushSpring Audience Marketplace offers you the gift of…wait for it….“folders.” That’s right! Each folder contains a variety of data sets to choose from across PushSpring's high quality data partners to meet your audience c...

Are Marketers Focusing On The Wrong Advances In Television Advertising?

by Karl Stillner , MediaPost Op-Ed Contributor Measuring business outcomes are reflected in many of the TV ad marketplace headlines in 2018. Networks and MVPDs fight to defend the impact of TV advertising. However, for marketers committed to TV...

PushSpring’s Audience Marketplace Is For Buyers Fed Up With Prepackaged, Opaque Segments

This story originally appeared in AdExchanger, and was authored by Allison Schiff // Wednesday, June 27th, 2018 – 10:30 am Canned audiences are as stale as cigarette smoke in an old casino. That’s why MGM Resorts International is looking for alt...

Celebrate Moms & Dads!

It’s the time of year to celebrate parents. What better way to celebrate Moms & Dads than to reach them with special offers, new products or that something special they've been looking for? Check out the promo here, including 'Click to Create' li...

GDPR & PushSpring

GDPR is all the buzz, and for good reason. These regulations have a direct influence on how a major portion of the advertising world operates. Let’s take a look at how GDPR influences the way PushSpring does business. What is GDPR? The General D...

Major Coffee Brand Sees Success with PushSpring Custom Audiences

PushSpring data was recently used in a campaign and showed measureable success. We are excited to share the results in a brand new Case Study, and think you just might be impressed too. Check out the recap below and find the full Case Study here. ...

Winter Olympics: Let the Games Begin

The athletes are ready, are you? Get your game face on and start targeting users interested in the 2018 Winter Olympics. We've created an array of options to get you started. Check out the promo here, including 'Click to Create' links, and head t...

Wheels Up: PushSpring Data for Travel

Summer vacation planning is in full swing and we've created some sample segments to make your travel targeting simple. Check out just a few of your custom segment combination options below, and head to the PushSpring Audience Console to start buil...

PushSpring Data for Moms & Proms

Spring has officially arrived! That means it is time to check out PushSpring segment suggestions to reach fresh spring audiences. Be it audiences shopping for mom, or those in search of the perfect prom pizzazz, we have the data. Create your own s...

Let the Madness Begin!

The Big Game is over, and before you know it the excitement of March Madness will begin. Start building campaigns, informed by mobile-originated data, in time to reach basketball fanatics. Begin with "Basketball Fans" and "College Basketball Fans"...

Reach Audiences in Time for The Big Game!

Looking to edge out your competitors in the race to capture audience attention before or during The Big Game? It's not too late to activate PushSpring Personas, or even create your own Custom Segments of football fans and engaged audiences. Here ...

Persona Refresh: Check out our new list!

It's that time of year again, we've updated all of our Personas to better fit your targeting needs. Along with a Persona refresh, we are happy to announce an exclusive partnership with comScore. This partnership provides you with access to near...

New to the Console: Lookalike Segment Creator

Have you ever created a segment that could use a boost in size? We've made it easy for you to increase the size of your segments with our brand new lookalike expansion tool. How do we do it? Lookalike segments are created by analyzing the app g...

Marketing Beyond the Madness: Final Four Fanatics are more likely to consume live sports and scores via apps

According to Google 77% of us now watch TV with a laptop, phone or tablet nearby*.Collective moments such as big televised sporting events are prime second screen territory. Put simply, if there's something big happening on the first screen, there...

Eliminating Fraud From Mobile App Advertising

With mobile apps becoming an increasingly important part of the consumer mobile experience, advertisers are looking for innovative ways to reach audiences on these apps. In an earlier post, we highlighted why reaching consumers on mobile apps is t...

Five Reasons to Reach Consumers in Mobile Apps

As mobile advertising continues to outpace growth in desktop, the debate over which mobile advertising environment is most effective has intensified.  From a scale perspective, mobile browser inventory exceeds that of mobile app environments, but ...

Case Study: National Satellite TV Advertiser Uses PushSpring Data to Generate 370% Lift in CTR

PushSpring provides mobile advertisers with device-level app audience data to power targeted branding and mobile performance initiatives.  In a recent campaign, a leading provider of subscription-based satellite TV services tested PushSpring data...

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