SEATTLE, WA (March 2, 2015) PushSpring, the leading mobile app data and insights provider, today announced that they have opened a New York City office and that Patrick Callinan has joined the company in the newly created position of Director of Sales, East Coast to run it.

“We recognize the need to be close to the growing base of agency and brand customers that are selecting PushSpring for their mobile targeting needs,” says Tyler Davidson, PushSpring’s co-founder and Chief Revenue Officer. “As we expand our mobile data and insights offerings, we are adding a seasoned professional to our team who will provide our customers with the appropriate level of engagement and support.”

Mr. Callinan joins PushSpring from Mozilla, where he was the Global Content Partnership Director helping scale their new business partnerships, and launch a media product within the Firefox browser. Mr. Callinan has significant experience in growing digital and mobile data partnerships, having held sales leadership roles at Nielsen, Facebook, Centro, and Experian Interactive. Mr. Callinan holds a BA in Communications from Loyola Marymount University in Los Angeles.

PushSpring (www.pushspring.com) is the leading independent mobile app audience data provider, offering data, tools, and intelligence products to advertisers and mobile app publishers. PushSpring processes billions of monthly mobile app and device-level signals to create a highly accurate and complete multi-dimensional classification of mobile app audiences, offering over 170 million targetable device IDs. PushSpring Personas and custom audience segments can be accessed via the PushSpring Audience Console and distributed through industry-leading DMPs, DSPs, and programmatic platforms to power mobile marketing objectives for brands and app owners.

PushSpring is a member of the IAB, MMA and the DAA Self-Regulatory Program.