PushSpring Hires Erica Chriss as Executive Vice President
Mobile Advertising Veteran to Lead Business Development and Oversee Publisher Partnerships
SEATTLE, March 28, 2017 – PushSpring, the leading independent mobile app audience data provider, today announced that Erica Chriss has joined the company as Executive Vice President for Business Development and Publishing. In the newly created role, Ms. Chriss will be responsible for publisher partnership and other business development efforts.
“I’m delighted that Erica has joined the PushSpring team,” said CEO and co-founder Karl Stillner, “Her expertise in mobile advertising, start-up track record, and proven leadership capabilities are precisely what we need to for the next phase of PushSpring’s growth.”
A startup veteran, Ms. Chriss helped pioneer mobile monetization strategies at first wave mobile startups NextBus, Digital Chocolate, and LimeLife, helping several consumer and media brands get their start in mobile.
As an early member of the executive teams at mobile advertising startups Greystripe and Mobile Theory, she helped both companies build successful ad networks and publisher advertising programs in a highly competitive market. Ms. Chriss served as SVP of the publisher business for Opera Software after their acquisition of Mobile Theory and advises technology startups.
“I was immediately impressed by the team, technology and vision at PushSpring,” said Erica Chriss, Executive Vice President, “We are bringing real value to the mobile advertising ecosystem and I’m eager to work with our publisher partners to help them realize the value PushSpring’s solutions can bring to their business.”
PushSpring (www.pushspring.com) is the leading independent mobile app audience data provider, offering data, tools, and intelligence products to advertisers and mobile app publishers. PushSpring processes billions of monthly mobile app and device-level signals to create a highly accurate and complete multi-dimensional classification of mobile app audiences, offering over 170 million targetable device IDs. PushSpring Personas and custom audience segments can be accessed via the PushSpring Audience Console and distributed through industry-leading DMPs, DSPs, and programmatic platforms to power mobile marketing objectives for brands and app owners.