PushSpring Partners with LiveRamp to Expand its Data Availability
PushSpring Also Launches Audience Console™
SEATTLE (February 16, 2016) PushSpring, the first and largest independent app-based mobile audience platform, today announced a partnership with LiveRamp, the leader in data onboarding and connectivity, that will make PushSpring’s proprietary, mobile app data actionable across LiveRamp’s extensive ecosystem of digital marketing, mobile, TV, and premium publisher integrations, including across the largest social networks.
The announcement coincides with the launch of PushSpring’s Audience Console™ which provides advertisers and app publishers with mobile app audience data for more than 170 million unique device IDs in the US and Canada. The Console leverages billions of mobile app data signals and related device data to develop PushSpring Personas and App Genre Segments. Additionally, users are able to quickly create custom segments and export for activation within hours.
“Partnering with LiveRamp allows for greater distribution of our data, as well as the ability to offer cross-device targeting of PushSpring segments for customers on demand. We are pleased to offer advertisers the ability to use our custom segments across a broad range of digital marketing platforms and channels through this partnership,” says Karl Stillner, PushSpring’s Chief Executive Officer and Co-Founder.
“The enhanced distribution with LiveRamp and the formal launch of the PushSpring Audience Console are significant landmarks in the growth of PushSpring offerings. Now marketers and publishers can access data and insights about their audiences – and the audiences they may wish to target – and quickly build custom segments for activation through the vast LiveRamp partner network. Ease of use, speed, and targeting at scale will continue to be paramount to how we operate as we expand our offering, and now we can add cross-screen to the list,” adds Mr. Stillner.
“Mobile audience data is integral to reaching consumers with relevant messages across devices,” says Travis May, President and GM of LiveRamp. “This partnership makes it easy for PushSpring to connect its mobile data for use across the marketing technology ecosystem.”
Details on the partnership will be presented on stage at the pre-conference day of RampUp 2016, the premier conference for leaders in AdTech, on February 22nd.
LiveRamp connects more than 250 digital marketing platforms and data providers. We help marketers eliminate data silos and unlock greater value from the tools they use every day. By onboarding and unifying customer data across disparate systems, we provide the connectivity brands need to reach consumers across channels and measure the impact of marketing on sales. LiveRamp is an Acxiom company.
PushSpring (www.pushspring.com) is the leading independent mobile app audience data provider, offering data, tools, and intelligence products to advertisers and mobile app publishers. PushSpring processes billions of monthly mobile app and device-level signals to create a highly accurate and complete multi-dimensional classification of mobile app audiences. PushSpring Personas and custom audience segments can be accessed via the PushSpring Audience Platform and distributed through industry-leading DMPs, DSPs, and programmatic platforms to power mobile marketing objectives for brands and app owners. The two year old company recently raised $5 million in Series A investment led by Trilogy Equity Partners. PushSpring is a member of the IAB, MMA and the DAA Self-Regulatory Program.