PushSpring Partners with MediaMath, Allowing for Mobile Audience Activation Across Top-Ranking DSP
SEATTLE (April 26, 2016) PushSpring, the first and largest independent app-based mobile audience platform, today announced a partnership with MediaMath to make PushSpring's proprietary, mobile app data actionable on one of the industry’s largest and best performing programmatic Demand Side Platforms (DSPs).
The agreement furthers PushSpring's aggressive growth plans by extending the distribution of its data offerings. The MediaMath partnership expands the availability PushSpring’s data for activation, in addition to recent partnership announcements with: LiveRamp, Google's DoubleClick, Lotame, and Centro.
“MediaMath has one of the strongest data and cross-channel activation platforms in the market with a reputation for superior access across virtually all addressable digital channels and devices. Our partnership provides MediaMath’s customers with greater access to PushSpring’s mobile data assets,” says Tyler Davidson, PushSpring’s co-founder and Chief Revenue Officer. “PushSpring has become a trusted source of mobile originated data, at scale, across the industry. This partnership not only enhances MediaMath’s data offerings, but also provides PushSpring users with the ability to activate audiences with speed across an increasing number of channels.”
“We are pleased to partner with PushSpring, and provide our customers with easy access to their mobile device originated data. The need for mobile data is growing rapidly. Having PushSpring data directly integrated within our T1 Platform at MediaMath provides an unparalleled advantage in scale to our clients” says Aruna Paramasivam, Head of Audience Partnerships for MediaMath.
MediaMath (www.mediamath.com) is a global technology company that is leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System®. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company’s founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise.
PushSpring (www.pushspring.com) is the leading independent mobile app audience data provider, offering data, tools, and intelligence products to advertisers and mobile app publishers. PushSpring processes billions of monthly mobile app and device-level signals to create a highly accurate and complete multi-dimensional classification of mobile app audiences. PushSpring Personas and custom audience segments can be accessed via the PushSpring Audience Platform and distributed through industry-leading DMPs, DSPs, and programmatic platforms to power mobile marketing objectives for brands and app owners. PushSpring is a member of the IAB, MMA and the DAA Self-Regulatory Program.