We are pleased to announce a new partnership that will enable eXelate, a Nielsen Company, to expand its reach in mobile-originated audiences across a variety of segments, including app installs, auto and travel intenders, and mobile-shoppers. Starting November 3 eXelate will integrate billions of PushSpring’s mobile audience data signals as classified along dimensions of life stage, interest, activity and intent.

PushSpring is one of the first companies to offer independent deterministic mobile device-level data at scale. Working with eXelate, we are bringing the power of our mobile app and device data to the programmatic ecosystem in a big way. eXelate’s mobile audience data distribution capabilities across every major ad server, DSP, and agency trading desk are well known, and this relationship is one we think will have lasting benefits for all involved, especially the advertisers using this audience data to find high-intent mobile customers.

"Our partnership relationship with PushSpring further bolsters our capabilities by providing a large and extremely accurate source of mobile audience data,” says Mark Zagorski, CEO of eXelate. “This enables our brand and agency partners to better reach mobile-first shoppers and consumers showing interest and intent on mobile devices across a variety of industry verticals, and to do so at a scale that is meaningful.”

eXelate’s technology models relationships between devices, users, and households in real time to achieve the ultimate balance between audience scale and accuracy. eXelate powers over 1 million data syncs per minute across its 125 media platform partners to ensure that brands and agencies have access to the freshest and most relevant mobile and cross-device audience data available to support their marketing campaigns.

For more details and the official press release head on over to the Nielsen News Center.