Varick Media Partners with PushSpring: Providing Advanced Targeting and Insights to Clients
SEATTLE (April 4, 2017) PushSpring, the first and largest independent app-based mobile audience platform, today announced a partnership with boutique digital media consulting, technology, and service company, Varick Media.
The partnership provides Varick Media clients with the most innovative solutions available in digital marketing. Varick will have access to best in class audience insights, mobile-originated data assets, and planning capabilities through the PushSpring Audience Console. Varick clients will benefit from cutting edge data and insights, supporting them in surpassing their business goals.
PushSpring’s Audience Console provides advertisers and app publishers with mobile-originated audience data for over 500 million devices across North America. PushSpring leverages billions of mobile app data signals, offering over 250 pre-built personas, available for audience insights and creating custom segments for marketers and advertisers. Varick has made a name for itself as a data science focused service provider. Varick Media clients will benefit from cutting edge data and insights to support them in surpassing their business goals.
"Varick is an innovative provider of digital marketing solutions," says Patrick Callinan, PushSpring's Head of East Coast Sales. "We look forward to informing their strategies with mobile-originated data and insights, and working closely with the Varick team to be sure their clients have access to the most advanced targeting solutions available."
“PushSpring brings a unique offering to the marketplace that we haven’t had access to before, which makes this partnership very exciting,” explained Kait Boulos, VP of Client Strategy and Partnerships at Varick Media Management. “With their technology we are able to help our clients reach their mobile-app users across screens with relevant messaging. The ability to create look-alike models with this data gives us additional scale across mobile-app, web and video campaigns."
Varick Media (http://www.varickmm.com/) is a programmatic advertising company servicing brands and agencies with proprietary campaign management software, Alveo. This platform enables marketers to build data-driven creative assets, buy across multiple inventory and data sources, and measure campaign performance through a single interface. Varick's service rests on three pillars for programmatic success: a world-class technology platform, transparency into all aspects of campaign deployment and optimization, and a full-service trading practice that leverages data science to drive campaign results.
PushSpring (http://www.pushspring.com/) is the leading independent mobile app audience data provider, offering data, tools, and intelligence products to advertisers and mobile app publishers. PushSpring processes billions of monthly mobile app and device-level signals to create a highly accurate and complete multi-dimensional classification of mobile app audiences, offering nearly 200 million targetable device IDs. PushSpring Personas and custom audience segments can be accessed via the PushSpring Audience Console and distributed through industry-leading DMPs, DSPs, and programmatic platforms including The Trade Desk, Google DBM, MediaMath, Centro, LiveRamp DataStore, and Oracle Data Cloud, as well as dozens of ad network platforms, to power mobile marketing objectives for brands and app owners. PushSpring is a member of the IAB, MMA and the DAA Self-Regulatory Program.